How big should your intranet team be?
How big is your intranet team? How many employees do you support?”. Although you would expect a company intranet team to correlate with its size, it is not just about the core team. What also matters is the broader set of people that support it, and this is greatly influenced by how it is governed.
Results from Warwick Business School research, conducted by Obianuju Eke (aka, Uju) as an MSC project, suggest that core intranet teams rarely grow that large.
Compare with the recent NNG findings that show larger team sizes, but rely on just ten samples, leading to fluctuating results each year.
Uju interviewed intranet managers from eight organisations, and a further 73 organisations took the survey. As ClearBox helped to facilitate the research, we’re able to present the results to you now.
Uju’s research shows that core teams are generally small. For example, a company with 10,000 employees might have a core team of just 2 people (0.2 per 1000 emps) and a broader team of 6 people (0.6 per 1000 emps.).
“Contrary to popular thoughts on team size, the core intranet team size does not increase with organisational size but the broader team size does.” – Uju Eke
The takeaway is of course that team size is not solely determined by organisation size, but rather often by governance model.
|Intranet governance model||Average dedicated team size|
Organisations with a decentralised / hybrid governance and publishing model have a smaller intranet team than those with a centralised model, which require the most resources.
- Generally a single intranet ‘owner’ / publisher, with strict guidelines and processes for contributing authors (if any). Most work is done within a central team.
- Each business unit manages its own intranet activity, with little or no centralised resource.
- A hybrid / collaborative model – each business area has its own intranet co-ordinator but they share a common infrastructure. There may be a team for ‘corporate’ content but they are not the overall intranet owners.
Each governance model can benefit from the oversight of an optional steering committee.
Core, and support teams
Uju was also careful to differentiate between the dedicated core team members the broader team members. For instance, User Experience roles were more often situated outside of the core team.
More organisations have roles like ‘information & security’ and ‘search Management’, as part of the broader roles as the percentages indicate. If we compare the role of content management in both charts, we can conclude that it is usually placed as part of the broader team roles in most organisations surveyed.
“I think we are adequately resourced primarily because of the digital services team whose focus is currently on advancing the digital workplace. This informs the size of our intranet team to manage the evolution of the platform as well as manage entities”. ~ an intranet manager (from interview)
Take a look at Uju’s findings to support your governance, budget planning, recruitment – and the capabilities of your broader team. The Intranet Manager is still a core role for every organisation with more than 200 employees, but more wide-ranging IT, comms, and UX skills are needed across the broader team. We’ll look at other insights from the report in our next blog post.
Download the full report now
Uju’s report offers key points for organisations considering their intranet resourcing and governance model.
- Resourcing intranet teams – report [PDF; 400KB]
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