We noticed that many organisations we work with have good quality intranet content produced by the Communications team, but as you get into the detail of their sites standards start to drop. Quite often
the people responsible for these areas have been trained on the publishing tool, but had little guidance on how to get the most from an intranet as a channel: how to write headlines, how to phrase links, when to use images and so on.
So to give the intranet world a little helping hand, we’ve created set of guidelines. Each one is 1-2 pages long and covers a single topic in plain English:
- Effective headlines: help people choose what to read
- Images: attracting interest and conveying meaning
- Links: how to link to pages and files
- Layout: how to structure articles for scanability
- How to help people search for, and find, your content
- Content: write for your audience, not for your boss
- Documents vs pages: when to use PDF, Word, and other formats
- Engage: writing to start a conversation
- Channels: how to reach the right audiences with your content
- Mobile content
The idea is that if you see an area of your intranet where someone is struggling, you can send them the relevant sheet.
- View ‘Creating intranet content’ to download them for free.
As an extra bonus for ClearBox customers, we also offer the guidelines in Word format for you to extend and adapt with your in-house material.
We’d love to know what you think, and if there are more topics you’d like us to cover, do get in touch.