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Creating Intranet Content – 10 free guides

Creating intranet content.

Creating Intranet Content – 10 free guides

We noticed that many organisations we work with have good quality intranet content produced by the Communications team, but as you get into the detail of their sites standards start to drop. Quite often

Writing guide collage
the people responsible for these areas have been trained on the publishing tool, but had little guidance on how to get the most from an intranet as a channel: how to write headlines, how to phrase links, when to use images and so on.

So to give the intranet world a little helping hand, we’ve created set of guidelines. Each one is 1-2 pages long and covers a single topic in plain English:

  1. Effective headlines: help people choose what to read
  2. Images: attracting interest and conveying meaning
  3. Links: how to link to pages and files
  4. Layout: how to structure articles for scanability
  5. How to help people search for, and find, your content
  6. Content: write for your audience, not for your boss
  7. Documents vs pages: when to use PDF, Word, and other formats
  8. Engage: writing to start a conversation
  9. Channels: how to reach the right audiences with your content
  10. Mobile content

The idea is that if you see an area of your intranet where someone is struggling, you can send them the relevant sheet.


As an extra bonus for ClearBox customers, we also offer the guidelines in Word format for you to extend and adapt with your in-house material.

The guides were artfully written by Wedge Black, and you can read more about how they came about on his blog, Kilobox Communiqué 

We’d love to know what you think, and if there are more topics you’d like us to cover, do get in touch.

Sam Marshall

I'm the director of ClearBox Consulting, advising on intranet and digital workplace strategy, SharePoint and online collaboration. I've specialised in intranets and knowledge Management for over 19 years, working with organisations such as Unilever, Astra Zeneca, Akzo Nobel, Sony, Rio Tinto and Diageo. I was responsible for Unilever’s Global Portal Implementation, overseeing the roll-out of over 700 online communities to 90,000 people and consolidating several thousand intranets into a single system.

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