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Intranet Advent Day 1 – Help people choose what to read

Intranet Advent Day 1 – Help people choose what to read

1st DecemberWe’re counting down to Christmas with a stocking-filler tip every day.

Extra minutes spent crafting great headlines and summaries can dramatically increase the readership of your content.

  1. Headlines should be short and clear
  2. Great headlines help people know what’s relevant to them
  3. Summaries help convey further detail.

The purpose of a headline on an intranet home page is to help people decide to click and read the full article, or not. Not everything published is relevant or useful to everyone.

A great headline should give the reader enough information to work out the relevance.

Short headlines that carry a lot of information are best. They should be succinct, loaded with keywords and nouns.

Intranet Content GuideGood headlines are:

  • in the present tense
  • succinct
  • informative, detailing the who and what
  • direct and to the point
  • statements, not questions.

Download your guide to creating intranet content

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Check #intranetadvent for a fresh idea each day.

Wedge Black

I support ClearBox in everything we do online, and I assist clients that are considering redeveloping or replacing their intranet platform. I worked in global and regional organisations as the intranet manager as part of the comms team, before becoming an intranet consultant. I'm the founder of the Intranet Now annual conference. I’ve tweeted about intranets and comms for fifteen years now.

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