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Extra minutes spent crafting great headlines and summaries can dramatically increase the readership of your content.
- Headlines should be short and clear
- Great headlines help people know what’s relevant to them
- Summaries help convey further detail.
The purpose of a headline on an intranet home page is to help people decide to click and read the full article, or not. Not everything published is relevant or useful to everyone.
A great headline should give the reader enough information to work out the relevance.
Short headlines that carry a lot of information are best. They should be succinct, loaded with keywords and nouns.
Good headlines are:
- in the present tense
- informative, detailing the who and what
- direct and to the point
- statements, not questions.
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Check #intranetadvent for a fresh idea each day.
— ClearBox Consulting (@ClearBoxTeam) December 1, 2014