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Intranet Advent Day 5 – Attract interest and convey meaning with images

ClearBox Consulting > Communications  > Intranet Advent Day 5 – Attract interest and convey meaning with images

Intranet Advent Day 5 – Attract interest and convey meaning with images

December 5thWe’re counting down to Christmas with a stocking-filler tip every day.

Articles with relevant images (even if tenuous) get read more thoroughly. Illustrative images that provide details communicate more than words alone.

  1. Format images so they look consistent and pleasing alongside your content
  2. Choose your file-type and file-size carefully, to make sure the image loads quickly
  3. Put the image on the right-side of the content, unless the image is the main focus.

Don’t ever use clip-art.

Stop using the obvious stock photos; nobody wants to see suited people shaking hands. Look for illustrative or abstract stock photos.

Don’t ever use Google Images to find photos unless you really know how to use the advanced filters and intend to check images individually for copyright usage.

Google Image search

Do not use images from films – you don’t have the ‘copyright’ to use them and licensing such media will take too much time and money. Yep, just because someone else has broken copyright and popped Yoda on their blog or Twitter doesn’t give you the right.

Flickr Creative Commons

Check #intranetadvent for a fresh idea each day.

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Wedge Black

I support Sam Marshall in everything we do online, and I assist clients that are considering redeveloping or replacing their intranet platform. I worked in global and regional organisations as the intranet manager as part of the comms team, before becoming an intranet consultant. I'm the founder of the Intranet Now annual conference. I’ve tweeted about intranets and comms for ten years now.

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