Intranet Advent Day 5 – Attract interest and convey meaning with images
We’re counting down to Christmas with a stocking-filler tip every day.
Articles with relevant images (even if tenuous) get read more thoroughly. Illustrative images that provide details communicate more than words alone.
- Format images so they look consistent and pleasing alongside your content
- Choose your file-type and file-size carefully, to make sure the image loads quickly
- Put the image on the right-side of the content, unless the image is the main focus.
Don’t ever use clip-art.
Stop using the obvious stock photos; nobody wants to see suited people shaking hands. Look for illustrative or abstract stock photos.
Don’t ever use Google Images to find photos unless you really know how to use the advanced filters and intend to check images individually for copyright usage.
Do not use images from films – you don’t have the ‘copyright’ to use them and licensing such media will take too much time and money. Yep, just because someone else has broken copyright and popped Yoda on their blog or Twitter doesn’t give you the right.
- Do use Google Images with the advanced search tools to find images that you’re allowed to use.
- Do use Flickr advanced search to find images with the ‘Creative Commons’ licence, allowing you to use them.
- Do learn about Creative Commons licensing.
- Do use ‘Stock Up’ which searches a dozen ‘public domain’ image repositories for free-to-use images.
— ClearBox Consulting (@ClearBoxTeam) December 5, 2014
Check #intranetadvent for a fresh idea each day.