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Intranet Advent Day 8 – Link up your content

Intranet Advent Day 8 – Link up your content

8th DecemberWe’re counting down to Christmas with a stocking-filler tip every day.

People are drawn to hyperlinks; give them links that are rich in keywords and context.

  • Embed links in meaningful text within your sentences
  • Let people know if you’re linking to a file instead of a page
  • Never say ‘click here’.

People should know what a link will do before they click; this is not a puzzle game!

Embed links directly within sentences, using words that plainly indicate the linked-to page. Don’t simply paste URLs (web addresses) into the page.

If linking to a Word document or PDF, say so. Hyperlinks are assumed to link to intranet / web pages, so when that’s not the case you must be explicit.

In-page links – don’t leave it all to the top level navigation

An intranet is more like the whole Internet than a single site – it’s a web of sites, collaboration spaces, and reference material. Don’t make your colleagues rely only on the top-level navigation menus and the search box. Instead, provide in-page links to relevant content and similar topics elsewhere on your intranet so that no page is dead end.

Creating intranet contentNever say ‘click here’

People look for links, to see what might be useful, so links should express their purpose, and ‘click here’ doesn’t say anything about what it links to.

Links to different pages should be unique (within the page), and five uses of ‘click here’ does not help a returning reader find the link they’re interested in.

(If you link to the same page / resource twice or more from one page, then the link text should be identical, to show they link to the same place.)

Download your guide to creating intrant content

To receive the guide straight away, please fill in the form and we will email you the download link.

Check #intranetadvent for a fresh idea each day.

Wedge Black

I support ClearBox in everything we do online, and I assist clients that are considering redeveloping or replacing their intranet platform. I worked in global and regional organisations as the intranet manager as part of the comms team, before becoming an intranet consultant. I'm the founder of the Intranet Now annual conference. I’ve tweeted about intranets and comms for fifteen years now.

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