Join our mailing list for intranet and digital workplace links from around the web.

We’re careful with your personal information. Read our privacy statement for more about how we manage your details, and your rights.

Get in touch

Make your intranet work harder for you. Contact us to see how we can help.
+44 (0)1244 458746

Loving the Intranet

Re-thinking employee adoption.

Often discussions on intranet adoption tend to focus on launch or training activities. But what role should adoption play in digital workplace strategy? Indeed, what does ‘good’ adoption look like?

It’s not even clear cut that people spending more time on an intranet is necessarily a good outcome – it could just mean that they’re lost.

We also need to move beyond “what’s in it for me” as a model for motivating, as this risks an over-simplified or even mercenary view of what brings people to use our intranets.

I presented at IntraTeam 2012 in Copenhagen on this topic. See the slides below.

Sam Marshall

I'm the director of ClearBox Consulting, advising on intranet and digital workplace strategy, SharePoint and online collaboration. I've specialised in intranets and knowledge Management for over 19 years, working with organisations such as Unilever, Astra Zeneca, Akzo Nobel, Sony, Rio Tinto and Diageo. I was responsible for Unilever’s Global Portal Implementation, overseeing the roll-out of over 700 online communities to 90,000 people and consolidating several thousand intranets into a single system.

Post a Comment


This site uses Akismet to reduce spam. Learn how your comment data is processed.