Often discussions on intranet adoption tend to focus on launch or training activities. But what role should adoption play in digital workplace strategy? Indeed, what does ‘good’ adoption look like?
It’s not even clear cut that people spending more time on an intranet is necessarily a good outcome – it could just mean that they’re lost.
We also need to move beyond “what’s in it for me” as a model for motivating, as this risks an over-simplified or even mercenary view of what brings people to use our intranets.
I presented at IntraTeam 2012 in Copenhagen on this topic. See the slides below.