Better reference and ‘how to’ pages by relying on research, and then three planning techniques.
Start with people’s needs before you draft a reference page; here’s how to ensure your content is useful, usable, and used.
Plan and build better reference pages across the intranet with content design principles and techniques.
The intranet should be a handbook to people’s work and careers – every reference page or guide should help the person do something, understand something, progress with a task, and ultimately help them achieve their goal.
Most of the intranet is not news, but reference material. Departments need to publish useful, on-topic pages that focus on user needs, not ‘about us’ vanity content.
See Wedge Black, intranet consultant at ClearBox, introduce how content design principles and activities can apply to internal publishing, considering reference pages, guidance, and ‘how to’ material.