Intranet content planning

As a communicator and intranet publisher, you know how to write well, but have you got a research approach to help you write exactly what should be covered? Before you write a single word, you should learn what your colleagues really need from you.

Wedge and Suzie talk through some content design techniques and research methods, and discuss their own experiences to help you make the most of your intranet news and reference pages.

Research is important, particularly for reference pages, but can be tricky to define and conduct – by watching this video, you’ll take away some ideas to simplify this process.

Suzie and Wedge cover:

• Discussions with experts-by-experience
• Discovering content gaps via search, Yammer, and FAQs
• Job stories
• Skeletons.

“We don’t talk about grammars, acronyms, or writing styles; we focus on content planning, to make sure your articles and pages are really useful to your internal audiences.

“This isn’t your usual video, as it’s more of a conversation between us – so expect something a lot less scripted than usual! Almost like a podcast but with pictures…”

• Creating intranet content – a guide for everyone
• Writing tips – a suite of seven articles
• Content design for internal communicators – Wedge’s more detailed introduction video
• The Content Design book – by Sarah Richards
• Readability Guidelines – developing guidance.