1. Disappearing sponsor
I’ve had a few projects where there’s been an enthusiastic sponsor and everything has been running great and then they’ve been re-assigned to another project and the whole thing came to a grinding halt. Even worse, their successor may begin to ask for measurable improvements and it’s too late to measure the ‘before’.
- More on: The disaapearing sponsor.
2. Relying too much on the data
Sometimes intranet projects get stuck in a rut of gathering more and more requirements. Sometimes you have to stop and ask “Do we know enough about the main problems to get started?” The underlying issue may not be the data, but that nobody is willing to make a decision to start.
If you personalise too much – and people don’t understand the logic behind it – then it feels creepy. Moreover, people get disorientated. It’s like taking them blindfold to the exact aisle of the supermarket and thrusting all the ‘relevant’ products at them.
- More on: Over-personalisation
4. Carried away with design principles
What people find hard is not the act of clicking, but the mental effort involved in deciding what to click.
- More on: The 3 click myth debunked
5. Forgetting the late-adopters
Late adopters aren’t just people who are slower to pick up a new way of working. To get them onboard, recognise that they have different needs and values.
- More on: Late adopters have feelings too
6. Over-zealous governance
7. Fixing everything at once
Think big, but ensure every step adds value on its own.
You can support organisational change with an intranet, but not drive it.