Upgrade your intranet stats: what’s the best analytics tool for intranets?
How do people actually use your intranet? The chances are the analytics tools that came with the product tell you very little (we’re looking at you, SharePoint). So we’ve compiled a free intranet analytics tool comparison to help intranet teams understand what’s available and make the case for better insights into their intranets.
We want to move the focus away from reporting about platforms and onto reporting about how an intranet is being used from a business perspective: Who is engaged? What content is working well? Are people creating and collaborating or only consuming?
Our 75-page report is the most comprehensive independent analysis we know of. It covers seven major players in the analytics field, including Webtrends, Adobe and Google Analytics, as well as some SharePoint-specific products such as CardioLog. It will help you and your organisation choose the best analytics tool to suit your needs, or give you some pointers on how to use your current package better.
Rather than simply count the features, we’ve assessed the products around eleven common analytics scenarios, to give a more realistic view on how actionable the insights will be.
Of course, the real skill is understanding what those stats and insights mean to your organisation. Before making changes or investing in workplace improvements, you need a clear strategy and agreed business goals. Analytics provide the evidence needed to support your improvement case, and monitor business impact.
The most digitally mature organisations are monitoring strategic investments and iteratively improving their intranet and digital employee services. Other organisations use analytics more tactically, demonstrating usage levels and therefore the related value of different activities (often around communications).
In the same way that website analytics have driven improvements in online sales and service delivery, using analytics available from internal systems is an opportunity for CEOs and CIOs to improve organisational outcomes.
Having the right analytics in place will allow your team to deliver the appropriate improvements so your organisation gets more and more value from your intranet and digital workplace.
This report outlines some of the tools available. It makes it easier for you to choose an analytics tool that suits your organisation, goals, and related digital landscape.
Those organisations getting most value from intranet analytics are those that have digital workplace staff in place who actively use and ultimately master the tools they have at the fingertips.
