Great intranets rely on great content. This one-day course will show anyone who has an intranet content role how to make their sections easy to find and rewarding to use.
Modern intranets aren’t just created by a central Communications team. They rely on contributions from all parts of the business, often by people who have had no formal training. This one-day workshop will show how to write clear, simple and engaging content that grabs the attention of your organisation and helps employees take action.
This jargon-free, technology-neutral workshop will give you the confidence to make your content more relevant and findable.
By the end of the day you will:
discover how people read online and what drives them to take action
understand which communication tools on your intranet are right for your audience
gain clarity and understanding of the best web writing practices to give you the confidence to create great content for your intranet
learn simple tips and tricks to make your content easy to find.
What we cover
We use a mix of interactive exercises, good practice examples from real-world intranets and unique reference material based on sound psychological principles that you’ll be able to take back to your office and immediately put into action.
The day’s agenda covers:
A short introduction to the psychology of how we read online
Understand your audience using the concept of personas
Essential intranet writing practices, tips and tricks
Writing effective headlines and summaries
Adapting your content for scan-reading
Article structure
Hyperlinks, bullets, number and lists
Imagery and videos
How to make your content findable through search, keywords, format and channels
Using your social tools to start conversations with your co-workers – from asking questions, commenting on news items or starting forum topics.
Just what you need
We’ll make sure our workshop suits your needs, and we’ll be glad to talk to you to hear your objectives. We’re keen to understand the roles of the participants and their current level of involvement in your intranet.
Who should attend
This workshop is for those who aren’t necessarily professional communicators, but publish, contribute or edit content on their intranet regularly – whether it’s a news piece, information page or uploading a policy.
If you’re an intranet manager, we encourage you to invite your content editors/contributors to help build an understanding of how to create great content for your intranet.
Enquire about a workshop
We’d love to talk to you about your workshop needs. Please let us know a little more about your interests and we’ll be in touch within a day.
If you make an enquiry, we’ll store your details, but we won’t add you to our mailing list unless you tick the box to subscribe to our newsletter (which is a fab read if you care about the digital workplace and such). Read our privacy statement for how we manage your details, and your rights.
