Fresh comes with a set of capabilities that make branding and design easier to manage across complex organisations, putting simple controls into the hands of administrators and communicators. Communications teams benefit from intuitive content creation and publishing scheduling tools, while owners of reference content will appreciate the ability to keep track of when content needs review. Community and engagement needs are well supported with processes for new community set-up and kudos recognition for colleagues.
The vendor’s approach to the product has always been to work in harmony with Microsoft services and to not conflict with the underlying SharePoint platform. This delivers benefits in a stable platform but does mean that some gaps are harder to fill. There is no Fresh mobile app, for example, so organisations wanting to deliver a mobile experience will need to rely on the responsive web experience, Teams app and Viva Connections. Analytics are present but fairly basic, so organisations needing detailed insights here will want to look at specialist tools such as Google Analytics, which can be integrated easily.
Overall, Fresh is an appealing product, particularly for organisations that are Microsoft-centric and want to make use of the 365 platform and its varied capabilities. The price is also reasonably attractive for medium to large organisations.