Interact is an attractive, well-established product, packed with powerful features to meet the needs of many organisations with a diverse workforce including frontline workers.
Fully standalone
Europe, North America, Asia
5,000 to 10,000
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Interact is owned by UK-based Interact Software, founded in 1996, and their experience in the intranet market is clear to see in this feature-rich, user-friendly platform. Interact is an attractive standalone intranet product that offers strong functionality across the board.
There are powerful news and content creation tools, including a user-friendly ‘Block Editor’ that will appeal to content authors and internal communicators. There is an attractive activity feed and strong multichannel publishing options, including a newsletter builder, employee advocacy tools and a digital signage module. The product comes with a fully featured mobile app and multiple approaches to enrol frontline workers. These features, combined with flexible design and branding options to build engaging intranet pages, provide a solution that will appeal to many organisations.
While there are no glaring gaps in functionality, there are a couple of areas where improvements can be made. Integrations with business systems are basic out of the box, but there is a developer framework available to extend the product further. Analytics is strong but can still be improved, for instance by adding sentiment analysis. There is significant innovation in the product though, which shows that Interact is committed to evolving it further. We particularly like the thoughtful usage of generative AI which we found among the stronger offerings in this report.
Overall, Interact is a mature product with excellent and varied features that will meet the needs of most businesses. Large and complex organisations with a diverse workforce will be attracted by the advanced features for content creation and audience targeting, including frontline workers. While the product is in the higher price bracket, there are a number of optional modules included in the pricing provided to us. Where features aren’t needed, businesses will see a drop in cost.
| Scenario | Score | Key Benefits | Improvements and Considerations |
|---|---|---|---|
| User Experience & Visual Appeal | 4.5 | Many visually appealing widgets to build attractive pages. Flexible design and branding options. | Mega menu can be improved to include bolder imagery. |
| Publishing & Communications Management | 4.5+ | 'Block Editor' offers powerful features to create content. Strong support for multichannel delivery. | Editorial calendar could be further improved. |
| Community & Engagement | 4 | Various options for collaboration in communities. Attractive activity feed. | No specific functionality targeted at employee wellbeing. |
| Integrations & Services (Including M365) | 3+ | Marketplace of widgets that bring content from integrated systems onto any page. | Limited out-of-the-box integration with external business applications. |
| Information Finding & Search | 4.5 | Well-designed search results page with rich filtering options. Strong people search and profile page. | No spelling correction. No feature to present ‘likely answers’. |
| Administrator Experience | 4.5 | User-friendly design tools to build home page and landing pages. Comprehensive content life cycle management. | Wide range of tools and settings, meaning a considerable learning curve for admins. |
| Analytics | 4+ | Rich set of site-level and page-level analytics. Search analytics reports are strong. | No reports on broader communication campaigns; no sentiment analysis except on pulse surveys. |
| Mobile & Frontline Support | 4 | Multiple options to enrol frontline workers. Content can be targeted to different mobile audiences through personas. | Limited built-in services in the app specifically targeted at frontline workers, apart from the chat function. |
Interact is a fully featured product, where the years of experience from the vendor are evident. Businesses of all sizes will find plenty of functionality to meet their needs, while large and complex organisations will especially appreciate the advanced features for content creation and the flexible options for targeting a variety of audiences, including frontline workers. The product includes innovative functionality based on generative AI, and new features continue to be added, showing the vendor’s commitment to keep delivering a top-tier product.
