Omnia uses SharePoint for content and data storage but it has some unique capabilities that differentiate it from its peers. It provides its own interfaces for employees, publishers and admins that are markedly different from standard SharePoint. These deliver benefits in the form of improved speed, branding support, publishing templates and consistency of user experience across published and community content. For mobile employees, in addition to being fully responsive, Omnia has its own mobile app that provides tailored experiences, rather than relying on Viva Connections in Teams. Frontline workers can also be enrolled and authenticated in the app using a range of methods, including some that negate the need for Microsoft licenses.
Flexibility and power come at the cost of some complexity. The range of features and functionality available means that Omnia is not one of the simplest platforms to implement and live with. Customers usually need to work with skilled partners to set up and develop the intranet, while client-side admins face a fairly steep learning curve. Omnia has tight integration with Microsoft 365 applications, so organisations will need to consider how they will support the administration across Omnia and M365 tools. Third party integrations are fairly lightweight as standard. Some popular cloud services including ServiceNow and Jira have connectors in Omnia, but the functionality is limited to read-only notifications and display of activity from these platforms. Clients will need to develop their own capabilities beyond this.
License costs for Omnia are highly competitive, however, especially considering the capabilities on offer in this top-tier product. We think Omnia will appeal to medium to large organisations that want to provide a rich, targeted experience to their employees on any device, and are prepared to invest appropriate time and resources in doing so.