Last week I was invited to join Melcrum’s Social Media group to discuss how the growth of social media impacts the function of internal communications. It was a very lively debate and what follows is my take on the topic, updated, based on what I learned that day (I was actually billed to do a ‘download’ but the irony of a one-way presentation on social...
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Blending Top-Down and Bottom-Up How should how traditional intranet and social intranet approaches co-exist? Many organisations have invested heavily in highly structured and well governed intranets, but they also struggle to get regular, widespread content contributions. A social approach offers the promise of higher engagement levels and more dynamic content, but such tools are often introduced in tension with the existing intranet. This leads to concerns...
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