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melcrum Tag

 [caption id="attachment_805" align="alignright" width="150"] photo by Roy Blumenthal[/caption]Introducing the Phantom - a character created for the social network at LexisNexis UK  and  vividly described by Laurie Hibbs at the Melcrum Digital Workplace Summit this week.The Phantom is an online avatar that joins their internal Yammer discussions and is able to say what many think but few would post. He tells people who post trivial comments to the...

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