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Digital Workplace Manifesto (text)

image: Kheel Center, Cornell U.

[alert]This post has been superseded by an illustrated version of the Digital Workplace Manifesto[/alert]

The agenda for the digital workplace is becoming established from an architectural perspective, but what are the things we need to preserve from the employeeworker point of view? Inspired (like so many) by the market-driven Cluetrain manifesto, here is our take on a manifesto for employees, contractors and freelancers.

The Digital Workplace Manifesto

  1. Work is no longer a place. Let me be productive where I choose, but respect my home life too.
  2. Manage the outcome, not the process. Trust that I’m working productively when you can’t see me, but hold me accountable for the results.
  3. The digital workplace should be a pleasure to use. If it’s not as good as my digital home life, let me bring in my own devices.
  4. Let me be myself online. My profile is who I am in the digital workplace, and many of my working relationships may be with people I don’t get to meet
  5. Learning is good for me and the company. Give me the opportunity to acquire knowledge from outside and in, and the chance to use it well
  6. Not everyone is an early-adopter. Give support and guidance to those that need it, but also freedom to learn by playing for the self-starters.
  7. Work doesn’t stop at the firewall. Our digital workplace should encompass customers, suppliers, partners and contacts.
  8. Everything should be geared to helping me do the work that matters. Remove the irritants like multiple logins. You know who I am – once I’m logged in I should get everywhere I need to go.
  9. Working relationships involve understanding each other. Let me express my views and I’ll listen to yours
  10. Collaboration only works if we do it the same way. The best tool is the one we all use, otherwise we create digital divides to match physical ones.
  11. If I don’t like it, I can always leave

This is version 1.0 of an original version produced in February 2012 within a presentation called “Loving the intranet”. We’re sure there are more refinements that could be made – what would your version be?


Sam Marshall

I'm the director of ClearBox Consulting, advising on intranet and digital workplace strategy, SharePoint and online collaboration. I've specialised in intranets and knowledge Management for over 19 years, working with organisations such as Unilever, Astra Zeneca, Akzo Nobel, Sony, Rio Tinto and Diageo. I was responsible for Unilever’s Global Portal Implementation, overseeing the roll-out of over 700 online communities to 90,000 people and consolidating several thousand intranets into a single system.


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