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Blog

  I'm at IntraTeam 2012 in Denmark and will be blogging my take on the highlights (apologies to the speakers in tracks I miss). see also: Day 2, Day 3 Today's pre-conference workshops featured: Jim Ylisela  on Writing for the Internal Web  Jim (@jpyjr) reckons our employees are getting rapidly cynical as intranet content falls behind web content; it's boring, not interactive, words not video. For articles, nobody follows the Who,...

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Many people are boldly doing 2012 predictions, which is nice guesswork if you can get it. I’m going to stick to more certain ground and talk about the 10 things that stood out for me in 2011. 1) Intranets remained stubbornly not dead. There seemed to be a rash of articles by people writing headlines “The Intranet is Dead” and then saying why it wasn’t. Unfortunately...

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Last week I was invited to join Melcrum’s Social Media group to discuss how the growth of social media impacts the function of internal communications. It was a very lively debate and what follows is my take on the topic, updated, based on what I learned that day (I was actually billed to do a ‘download’ but the irony of a one-way presentation on social...

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Post-Steve Jobs, there's been much about how Apple innovates differently, creating demand that didn’t exist before . On the surface, the implication is paradoxical: Apple is famous for usability but doesn't listen to users. In a great blog post, Jane McConnell made a knowingly-provocative comment on how this relates to intranets: "User research is not necessarily the best way to take your intranet to the next level....

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Managing the digital workplace brings some tough challenges and calls for a mixture of clear strategic thinking, combined with pragmatism about how employees respond to the changes you envisage.  Most knowledge work does not happen within processes but is more free-form and people-focussed. The appeal of social tools in this context is that they are better adapted to this kind of work than enterprise workflow...

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There’s an interesting article on how Accenture used gamification to drive intranet adoption. But there’s a risk that game theory (aka gamification) on intranets can reduce creativity and co-operation because it relies on shallow motivators. There have been a number of other good posts on intranet and gamification such as: Alex Manchester:  Enhancing the Intranet with Game Theory and Gaming Mechanics Scott Hitchins on Interact: The Power of...

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