Often discussions on intranet adoption tend to focus on launch or training activities. But what role should adoption play in digital workplace strategy? Indeed, what does ‘good’ adoption look like?It’s not even clear cut that people spending more time on an intranet is necessarily a good outcome – it could just mean that they’re lost.We also need to move beyond “what’s in it for me”...
Read MoreThis is part 2 of a day-by-day blog of Intrateam 2012See also: Day 1, Day 3 Tony Byrne - Latest Trends in Collaboration and Social Computing Within Larger Enterprises Tony (@TonyByrne) of the Real Story Group (RSG) began by saying: If you throw in blogs, wikis etc. at the organisation and people don't use them, it's not an adoption problem, it's a technology strategy problem; you haven't...
Read More
Many people are boldly doing 2012 predictions, which is nice guesswork if you can get it. I’m going to stick to more certain ground and talk about the 10 things that stood out for me in 2011.1) Intranets remained stubbornly not dead. There seemed to be a rash of articles by people writing headlines “The Intranet is Dead” and then saying why it wasn’t. Unfortunately...
Read More
Post-Steve Jobs, there's been much about how Apple innovates differently, creating demand that didn’t exist before . On the surface, the implication is paradoxical:Apple is famous for usability but doesn't listen to users.In a great blog post, Jane McConnell made a knowingly-provocative comment on how this relates to intranets:"User research is not necessarily the best way to take your intranet to the next level....
Read More
Managing the digital workplace brings some tough challenges and calls for a mixture of clear strategic thinking, combined with pragmatism about how employees respond to the changes you envisage. Most knowledge work does not happen within processes but is more free-form and people-focussed. The appeal of social tools in this context is that they are better adapted to this kind of work than enterprise workflow...
Read More
There’s an interesting article on how Accenture used gamification to drive intranet adoption. But there’s a risk that game theory (aka gamification) on intranets can reduce creativity and co-operation because it relies on shallow motivators.There have been a number of other good posts on intranet and gamification such as:Alex Manchester: Enhancing the Intranet with Game Theory and Gaming Mechanics Scott Hitchins on Interact: The Power of...
Read More
When I run workshops on intranets, I sometimes put down cards on the floor labelled “HR”, “IT”, “Communications” etc. and ask people to stand on the card that reflects who sponsors their intranet. Typically there are clusters around Communications and IT, one on “Knowledge Management” and a few people that end up playing Twister trying to straddle multiple cards. Others merely sigh and shuffle over...
Read More
At the IntraTeam Event in Copenhagen earlier this year, the ever-popular debate about how much news should feature on your intranet homepage was given another outing. There are other variants such as “who should own the intranet?” and “should we have one intranet or several?”.Like relatives at Christmas, these pop up periodically, hang around too long and leave you with a headache.One of the reasons...
Read More