Ongoing, March onwards
ClearBox webinar series – every 6 weeks – considering different aspects of digital workplaces, intranets, and employee experience platforms, such as:
- SharePoint or not
- Employee experience
- Frontline workers and mobile
- Internal comms
- Innovative features
- Omni-channel engagement.
Wedge will introduce Suzie as our expert, and ask questions or highlight concerns and solutions throughout.
Each webinar may mention two or more products / vendors (specifically related to functionality).
Webinar attendees will be sent the full report.
Video recordings of the webinars will be published in full on YouTube and our videos web page. Each video recording will be promoted via newsletter and across social channels. It might be possible to edit some videos down into a 60-second ‘snapshot’ for natively sharing across social.
Our ongoing organic social messaging (LinkedIn, Facebook, Google Business, Twitter) will will transition away from launch messages into evergreen business value messaging.
ClearBox social messages are often supported by the personal accounts of Sam, Suzie, and Wedge.
For long-term use across social, an audiogram (little slideshow with voice over) for each product review.
Our view in a tweet
In mid-to-late Q2, we’ll share the concise ‘our view’ (as seen on the splash-page of each review in the report) along with some scores and an image, across all social channels, @mentioning the vendor.
Each vendor’s report page
Later in 2022, we’ll share each @vendor’s report page as an image with some concise commentary.
Paid social campaigns
In late March or April: paid-for social campaigns on LinkedIn.
May: paid-for social campaign on Twitter.
June: paid-for social campaign on Facebook.
Review of results will influence choice of platform for further paid-for campaigns.
Conferences, webinars, and podcasts
We are actively seeking speaking spots or panellist slots at conferences in 2022, and we’re open to joining virtual events, and guesting on podcasts too. We’ll publish our ‘Upcoming events’ web page as soon as we have confirmed events in the diary.
Your webinar or podcast
We are ready to appear on your webinar or podcast as a guest. As explained, one of the ClearBox team would be delighted to participate to offer off-the-cuff insights, expert opinion, and ad-hoc commentary on the day.
Dates need to be booked well in advance, so please contact Suzie and Wedge to discuss.
We will be glad to retweet your webinar promotional tweets but, depending on the month, our marketing output will likely be focussed on promoting our own webinar.
The ClearBox blog is a key channel and content source for ClearBox activities, and has been for nearly 12 years. We have three regular writers. The below topic ideas will evolve through 2022.
- 7th Dec: A whole new guide
- Jan: Pre-launch reminders
- Jan: Launch blog, naming names and explaining things
- What is an employee experience platform and does your current intranet do enough?
- Mergers and acquisitions in the digital workplace space
- SharePoint comms sites outside the intranet / SharePoint is flat / Zones
- Intranets with or without SharePoint
- Intranet as the destination, or merely the content source / IC channels
- Take noise out of the intranet
- Magazine type content on your intranet
- Take your intranet to the frontline.